Felipe Urquijo is is a purposeful and passionate graphic designer who wants to use his unique problem-solving skills to help others.

re♥ things
Tablet App

re♥ things

How can a message raise awareness of wasteful consumerism in people? How can design encourage people to take actions against conspicuous consumption in their lives? How can technology train people to keep a healthy connection with the material world habitually? re♥ things is an approach...

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We are taught to make a profit
Poster

We are taught to make a profit

Can time, place and a visual message assemble in order to attribute a meaning to a simple poster? Can this meaning make the receiver think about its role in the society? Can this role be questioned in comparison with the receiver’s fulfilment? Can the receiver conclude how imposed the fulfilment is by the economic system?
The approach as follows...

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News Group Newspaper
Online Marketing

Fabulous Bingo Hot Shop

How to design a consistent message for two different concepts such as bingo games and fashion? How to attract young people’s attention in bingo games? How to keep users playing regularly the Fabulous Magazine and The Sun Newspaper games? How to make appealing a large number of similar promotions on the website monthly? The design as follows...

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Virgin Games
Online Marketing

Fabulous Bingo Hot Shop

How to portray the paradox of the brand on the online marketing messages? How to acknowledge the “screw business as usual” Virgin’s philosophy on any visual representation of the brand? The approach as follows...

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Lowe SSPM Characters
Illustration

Lowe SSPM Character

How can an idea represent the portfolio of an advertising agency playfully and without losing its professional image? How can its employees be portrayed as superhuman people who work creatively and dedicatedly in the agency?
The idea as follows…

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ODDO
Logo

ODDO Logo

How to design a logo which embraces a dichotomy? How to gather different fine arts from a multi-disciplinary team which wants to show its work and at the same time have a good time? This is the answer...

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